There are over one billion cars on the world’s roads. Together they accumulate 35 trillion kilometres every year. In Europe, however, the distance travelled by car is slowly decreasing, while new car registrations are stalling at the same level as the early 2000s.
At the same time, the amount of data being generated by vehicles is growing exponentially. Each modern car that rolls off a factory assembly line already produces more data every day than a Boeing 777 jetliner – even without full autonomy.
As cars become connected, the data gathered from each vehicle, and each driver’s activities behind the wheel will become more valuable. In fact, the data vehicles generate can be viewed as a more precious commodity than the oil that they formerly used for combustion. This data, if used in the right way, can be a force for good.