As the global pandemic ground many industries to a halt and lessened the appeal of public transport, bicycles have experienced a renaissance.
Indeed, in 2020, EU bicycle sales grew 23%, and this growth is expected to continue. Europeans are expected to buy an extra 10 million bikes per year by 2030, a 47% increase from the annual number in 2019. To sustain the two-wheel momentum, €1 bn has been invested to create 2,300km of new bike lanes across the EU.
This video explores what these new trends mean for companies and looks at the perspectives of this growing sector.